Everyone knew it was a crap present. Barmitzvah boys all over the country probably silently groaned when they opened the envelope and saw the certificate. Oh no! Not another tree in Israel! (Sometimes if the donor was flush, it was six trees in Israel!) But you couldn't say anything negative. How could we not be delighted and honored to help the Halutziot (the Pioneers) who were taming the land and making the desert bloom? The taboo against saying how you felt about this non-present was as heavy as speaking ill of the dead.
A parent's voice would change - become almost reverential - "How thoughtful!" You had been honored in some mysterious way. Thus generations of South African Jewish children were cajoled and persuaded into writing 'Thank You' letters to the people who gave us, as presents, trees in our name in Israel. These were usually older relatives or our parents' friends - people with - dare I say it - no imagination. If the aim was to make of us Zionists or at least supporters of Israel, it eventually did weave a kind of mysterious magic.
How could a tree be in my name? Did someone carve my name in the bark or were there plaques attached to each tree like in the botanical gardens? If I had been given a lot of trees, did they plant them in the shape of my name so that if I flew over in a helicopter I could see my name written in trees? If I went to Israel could I find my tree?