Women's Bodies (part II)

Video highlights of Endangered Species gives a taste of what the London summit was like. Why 'Endangered Species'? Susie Orbach says: The young woman who can feel free to explore her interests without being preoccupied by how her body appears or focus on what procedure she should have in the future to change it, is becoming an ‘endangered species’.

Sibongile Khumalo - jazz and classical singer

Here in South Africa we still have a multiplicity of images of women that inspire us, but for young women they are fading fast. The quest for the perfect body is in the ascendancy. As Susie says, Body Hatred is one of the West's most nefarious exports. Look at this ad. for deodorant in which Lira, a hugely popular singer in our country especially among young women, says: The whole world is like a stage and I have to look perfect all the time.....We are being manipulated to use a product which has nothing to do with looks, the inference being that if we perspire less we can be perfect like Lira. What is implied about the natural propensities of our bodies to perspire and for that matter smell, is just another well-known addition to the catalogue of Body Hatred. For a wonderful contrast to all of this take a look at the football grannies, who have also been used in advertisements. However young women are not the target of these. 
I wonder if people know of some other South African examples of Body Hatred production that they'd like to share?